Before buyers talk to sales, they make a shortlist of brands they remember. Now AI helps build that list, and a scattered story is easy to leave out. To make the list, you need one consistent message that buyers and AI both remember.
51% of B2B software buyers now begin their research with an AI chatbot more often than with Google, up from 29% in April 2025. Source: G2, April 2026.
A-square is an AI-native brand positioning service for B2B technology companies
We turn scattered messaging into one consistent message that helps you strengthen your brand and performance in the age of AI.
Backed by industry practitioners and academic researchers, our AI follows proven brand positioning workflows. That lets our experts do better work for you, faster.
This isn't AI working on its own. Seasoned growth experts build on what our AI finds, turn it into clear advice and put it to work, at rates that are more affordable.
Memory Score, our proprietary measure, tracks how memorable your brand is to buyers and AI. This allows you to see whether our engagement is leading to positive results for your business.
How our service works
Get your message right. Then say the same thing everywhere.
What they remember
“What excites me most is that you're creating a framework that helps organizations make better decisions. The output isn't simply a score, but clear, actionable guidance on how teams can strengthen their positioning, align their messaging, and ultimately improve performance.”
Stephanie von Ohain
Founder and CEO, Ascension Analytics
Former Marketing Analytics Leader, AWS
Pricing
Start by getting your message right. Go end to end when you want us to make it work across your GTM, with half the fee tied to results.
Positioning Sprint
Find your unique brand message to tell the world.
$3,500One-time
Fixed fee · 1 to 2 months
Good for teams that run GTM in-house and need one clear message to rally behind.
GTM Partnership
Carry your message across every asset, channel and place you show up online.
50 / 50
Hybrid fee · 12 months
Good for teams that require additional support to turn GTM strategies into tactics. Half the fee is earned only if the numbers move.
In the GTM Partnership, the outcome half is measured on:
What it costs you to win each new customer, compared with where you started before we began.
More visitors arriving from AI answers like ChatGPT, Claude and Gemini, and more of them becoming customers.
New deals you can link directly back to our work, using attribution rules we agree with your team on day one.
A-square is an AI-native brand positioning service for B2B technology companies. Its AI finds the one message a brand should own, senior growth experts lock it and put it to work across the GTM stack, and a weekly Memory Score (0 to 100) shows whether buyers and AI assistants remember it.
B2B technology companies, roughly $1M to $50M ARR. The Positioning Sprint suits teams that run GTM in-house and need one clear message. The GTM Partnership suits teams that also want experts to turn that message into execution.
Each of those covers one piece. A GEO tool reports whether AI mentions you. A consultant tells you what to say. An agency ships content. A-square finds the message, measures every week whether the market remembers it, executes against it, and ties half of the GTM Partnership fee to agreed outcomes.
The Positioning Sprint is a fixed fee of $3,500, one time, over 1 to 2 months. The GTM Partnership runs 12 months on a hybrid fee: 50% retainer and 50% tied to agreed outcomes.
In the GTM Partnership, half the fee depends on three outcomes: lower customer acquisition cost, more traffic and customers from AI answers like ChatGPT, Claude and Gemini, and pipeline traced back to the work. Thresholds and attribution rules are agreed with you up front, against a baseline set before work starts. Not met, not payable.
