Glossary
The words we use, one sentence each.
Plain definitions for the terms on this site and in your dashboard.
- A-square
- A-square is an AI-native brand positioning service for B2B technology companies.
- AI visibility
- AI visibility is whether ChatGPT, Claude, Gemini and other leading LLMs name the brand, how high, and with the right narrative, when asked category questions with no brand name in them, with and without web search.
- Baseline
- The baseline is everything locked at lock-in, including the starting CAC.
- Brand narrative
- The brand narrative is the one claim only this brand can make, shown under Value on the recommendation card, and what Signal consistency checks content against.
- Lock-in
- Lock-in is the step where the message, baseline CAC, category, AI questions, website pages and content sheets become the baseline Memory Score measures against.
- Memory
- Memory is the second part of the A-square platform. It measures, every week, whether the market remembers the message Positioning locked, and ranks the next actions.
- Memory Score
- Memory Score is A-square's 0-100 measure of how well buyers and AI assistants remember the one message a brand has chosen to own, shown next to CAC every week.
- On-message
- A piece of content is on-message when it carries the brand narrative.
- Positioning
- Positioning is the first part of the A-square platform: a five-stage analysis, run by an expert, that finds the one message a brand should own.
- Refresh
- A refresh is the manual run in which an expert collects data, scores the four signals and writes the next actions.
- Signal
- The signal is the one narrative driving a brand's highest-converting buyers.
- Signal consistency
- Signal consistency is the share of everything the brand publishes that carries its brand narrative, penalized for running several competing messages at once.
- Signal performance
- Signal performance is the growth in direct visits and branded searches, against the previous period.
- Signal reach
- Signal reach is the growth in impressions, opens and returning visitors on on-message content, against the previous period.