Mission

Memory drives growth

You have worked hard to build something worth choosing. Our mission is to make sure customers and AI never forget it.

A field of square stone blocks with a stepped structure rising from it, its last block hovering above the top.

Our story

Positioning for an AI-first world

We help B2B tech companies own a clear position with customers and with the AI tools they ask.

Who we are

We both come from consulting. Ivdad spent 13 years building and leading a management consultancy, with clients ranging from small businesses to large corporates. Mahin worked on digital transformation projects, with a background in quantitative management and marketing science.

Why we are building it

Consulting used to be a time consuming process. Most of it went into manual diagnostics and fact-finding before any advice reached the client. AI can now do much of that work in days.

Not only that, AI is also changing how buyers find brands. Customers ask ChatGPT or Gemini before they talk to sales, and these tools recommend the brands they can clearly describe. Your positioning decides whether you show up in that answer.

So we put strategy and marketing science into one service. Our purpose-built AI finds the one message you can own. Senior growth experts then fine-tune it and put it to work, so it sticks with the people you sell to. Every week, the Memory Score tells you whether buyers and AI remember you. That's how you build a brand.

We're not just consultants pivoting to tech. Rather, we'd like to see ourselves as an AI-native service that prioritizes people over AI. Sure, the AI does the heavy lifting, but we firmly believe in the power of human expertise that's critical to guide the AI to deliver the best results for you to thrive in an AI-first world.

Core team

The people behind the system

About Ivdad

A-square is Ivdad's second build. In 2013, he co-founded LightCastle Partners and grew it into a management consultancy that has delivered 500+ projects across 15+ countries. As managing director, he also led the firm's digital transformation practice, which is where his love for solving business problems with technology took root.

At A-square, he's turning that consulting experience into a domain-specific AI that lets consultants work at speed and scale.

Ivdad holds an MBA from Duke University, with a focus on marketing and GTM efficiency.

Ivdad Ahmed Khan Mojlish

Founder and CEO

Mahin Abrar Rahman

Co-founder and Product Lead

Saifur Rahman Hasan

Product Engineer

Core values

Three things we hold ourselves to

Impact first

We don't measure ourselves in dashboards shipped, but in acquisition costs brought down and brands the market remembers.

Humble yet confident

We may have seen the answer hundreds of times, but we still treat every brand as a problem we haven't solved yet.

Curiosity as method

We keep digging until we are absolutely sure about something. As the saying goes, the devil is in the details.

Early backerIn-kind support

With thanks

LightCastle Partners backed A-square from the start, with in-kind support that carried us through our launch. We're especially grateful to Bijon Islam, CEO, and Zahedul Amin, Managing Director, for believing in A-square early and backing it.

Ivdad co-founded LightCastle in 2013 and helped build it into a management consultancy that has delivered 500+ projects across 15+ countries. That experience shaped how A-square works, and the firm's early support gave us a head start.

Visit LightCastle Partners

FAQ

Who founded A-square?

A-square was founded by Ivdad Ahmed Khan Mojlish (Founder and CEO) and Mahin Abrar Rahman (Co-founder and Product Lead). Both are Duke University alumni.

Where is A-square based?

A-square is based in Washington, DC, in the United States.

Is A-square an AI tool or a service?

An AI-native brand positioning service. A domain-specific AI does the reading, analysis and drafting, and senior growth experts make every decision, lock the message with you and run the execution. People decide, AI supports.