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What you are choosing between
Most B2B technology teams fund this problem three ways: a demand-gen agency, a positioning consultant, or an AI-visibility tool. Each is good at part of the job. Here is what each one typically covers, so you can see which parts your team still has to fill.
How does A-square compare with an agency, a consultant and a GEO tool?
| Capability | A-square | B2B marketing agency | Positioning consultant | GEO / AI-visibility tool |
|---|---|---|---|---|
| Finds the one message you should own, with evidence | Yes | Sometimes | Yes | Not the focus |
| Locks a baseline CAC and message before work starts | Yes | Varies | Varies | Not the focus |
| Measures whether buyers and AI remember the message | Weekly | Varies | Not usually in scope | Tracks AI mentions |
| Executes across CRM, ads, ABM, outreach, content | Yes | Yes | Usually handed to your team | Not the focus |
| Senior operator on every step | Yes | Varies | Yes | Self-serve |
| Fee tied to outcome | 50% | Sometimes | Not usually | Subscription |
| Typical cost | Sprint $3,500 one-time; Partnership 50% retainer + 50% on outcomes | $7,500 to $25,000 per month | $15,000 to $100,000+ per project | $100 to $500 per month |
Agency range: New Perspective 2026 pricing guide and Jay Mount Consulting 2026 (mid-market). Consultant range: Genesys Growth productized sprint (about $15,000) to April Dunford workshop (reported $50,000 to $100,000+). Tool range: published 2026 self-serve tiers for Peec AI, Profound, Scrunch, Otterly. Scopes vary from firm to firm, so read each column as what is typical, not what every provider offers.
More questions
When is A-square the right call?
When you own a CAC number and need one partner to find the message, lock a baseline, measure every week whether buyers and AI assistants remember it, and execute against it. In the GTM Partnership, half the fee is earned only if the agreed outcomes move.
Can A-square work alongside our agency or GEO tool?
Yes. A-square locks the message and measures whether it lands, and an agency can keep producing volume against it. Bring your current partners to the first call and we will help you work out what to keep.