Pricing
Two ways to work with us
Start by getting your message right. Go end to end when you want us to make it work across your GTM, with half the fee tied to results.
Positioning Sprint
Find your unique brand message to tell the world.
$3,500One-time
Fixed fee · 1 to 2 months
Good for teams that run GTM in-house and need one clear message to rally behind.
- Your unique brand positioning, message and ideal customer
- Competitor message map, up to eight in your category
- Baseline Memory Score, tracked for 3 months
- Full dashboard analytics, open to you for 3 months
- High-level growth strategies
GTM Partnership
Carry your message across every asset, channel and place you show up online.
50 / 50
Hybrid fee · 12 months
Good for teams that require additional support to turn GTM strategies into tactics. Half the fee is earned only if the numbers move.
- Your unique brand positioning, message and ideal customer
- Competitor message map, up to eight in your category
- Baseline Memory Score, tracked for 12 months
- Full dashboard analytics, open to you for 12 months
- Dedicated expert handling all SEO and GEO (generative engine optimization) activities for 12 months
- Weekly prioritized actions for 12 months
- Monthly reporting to leadership
- Quarterly review of new competitors, trends and AI models, with your message's execution adjusted to match
In the GTM Partnership, the outcome half is measured on:
Lower customer acquisition cost
What it costs you to win each new customer, compared with where you started before we began.
Higher AI traffic
More visitors arriving from AI answers like ChatGPT, Claude and Gemini, and more of them becoming customers.
Pipeline we can trace
New deals you can link directly back to our work, using attribution rules we agree with your team on day one.
FAQ
How much does A-square cost?
The Positioning Sprint is a fixed fee of $3,500, one time, over 1 to 2 months. The GTM Partnership runs 12 months on a hybrid fee: 50% retainer and 50% tied to agreed outcomes.
Which plan is right for us?
The Positioning Sprint suits teams that run GTM in-house and need one clear message to rally behind. The GTM Partnership suits teams that also want experts to turn that message into execution, with half the fee tied to results.
What do both plans include?
Both include your brand positioning, message and ideal customer, a competitor message map covering up to eight brands in your category, a baseline Memory Score and full dashboard analytics. The Sprint keeps the score and dashboard open for 3 months, the Partnership for 12.
How does the 50% outcome fee work?
In the GTM Partnership, half the fee depends on three outcomes: lower customer acquisition cost, more traffic and customers from AI answers like ChatGPT, Claude and Gemini, and pipeline traced back to the work. Thresholds and attribution rules are agreed with you up front, against a baseline set before work starts. Not met, not payable.